Jay Henry » online marketing

Does Your Website Make Sales?

jayhenry — Mon, 28 Dec 2009 19:36:52 +0000

The honest truth is that most websites don’t make money. Many business owners invest thousands of dollars on a website that ends up just sitting there. No one visits, no one contacts you… and most importantly no one buys.

How do we improve that? This is all about two huge mistakes that most websites are guilty of.

An Ineffective Website Conversion Process

Unfortunately many website owners spend all their time getting traffic but don’t take the next step. Your website needs to have a clearly defined website conversion process to convert visitors into buyers. Most website owners spend no time at all thinking about this process.

Believe it or not the secret to making money online hardly ever involves people showing up and throwing money at you. You’re unlikely to find a business where you don’t have to sell your products and services to the visitor. Hate selling? Get over it.

What’s great about the web (while also limiting us) is no face-to-face selling. This allows us to put our fears of rejection behind us, bite the bullet and sell stuff. If it doesn’t work at least your feelings won’t be hurt.

Having a clear process is the key to improving your web conversion rate.

Lacking A Web Marketing Strategy

This leads into a bigger problem with most websites… no clear strategy. Conversion is one strategy that’s missing and the second is traffic. Even if your website can sell the pants off all your competitors it doesn’t do anything without visitors.

You need a clear Website Traffic Generation strategy. These might be things like search engine marketing, social media, video marketing, article marketing and pay-per-click (PPC) advertising. But make sure you have a clear strategy for achieving your goals.

Another error (and one I’m guilty of) is trying too many strategies and running from one to the other constantly. This results in none of your strategies getting any traffic and you end up with disappointed. The key is to pick one or two key website marketing strategies and use them consistently for at least a few months.

It’s important to get these first strategies giving you results and then you can select more to add. But don’t throw away what got you that far. The winners in this game are the ones that do the basics very well.

Technorati Tags: internet marketing, make money online, online marketing, web marketing, web marketing strategies, web marketing strategy, website conversion, website improvement

Learn Online Info Marketing and Create “Assets” That Increase in Value As Your Income Grows!

jayhenry — Wed, 23 Dec 2009 18:53:16 +0000

Will you image yourself as the owner of enormous quantities of land? And on your land you own a selection of economic buildings. You have leased out every building with what’s called a triple net lease, that means that you receive all the rental income whereas your tenants make sure of taxes, insurance and maintenance. Additionally, every 3 to 4 months you create another building, for terribly little cost, that quickly becomes leased and adds to your income. You’re able to try to to this for as long as you wish to, creating no matter income level satisfies you!

Sounds pretty fascinating doesnt it?
But what concerning the world?
Learn Online Promoting and Create Assets That Increase in Price As Your Income Grows!

Virtual Estate

Rather than pricey real estate, did you recognize that you’ll learn to create what some have called Virtual Estate? Virtual Estate is comprised of:
Web pages
Web sites
Intellectual property
Information products

These are venues for the foremost valuable property in the globe: INFORMATION.

You’ll learn to supply a limiteless quantity of quality product to an virtually unlimited variety of interested customers. Product will be created or obtained for a terribly low value and made out there to your customers as:

E-Books – growing in popularity with instant delivery
Audio Product - presented with the intimacy of the human voice, instant delivery of a transportable format
Video Product – deliver a live expertise for those preferring the visual learning mode

You Can Learn to:

Create quality content
Gift during a distinctive manner
Promote effectively

When you’ve got done this, you will have created Info Assets. As you continue improving your strategies of making, presenting and promoting your products, your income can increase. When your products are producing an income stream, each product becomes a saleable business asset. As your income stream grows, so will the value of the assets manufacturing your income stream: particularly your product!

The bigger the amount of merchandise you learn to produce, the more income streams you may enjoy!

Unless you’ve got the unlimited land and buildings I initial mentioned, you’ll want to search out out a lot of regarding making your own Virtual Estate!.

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Keyword Perspective – Avoid This Mistake At All Cost

jayhenry — Wed, 23 Dec 2009 18:53:10 +0000

In this article, we tend to are going to debate a major issues involving keyword selection for existing businesses. It’s a straightforward mistake, but one most individuals don’t assume about.

Keyword Perspective Avoid This Mistake At All Price

The two prime Internet selling platforms are pay-per-click advertising and Search Engine Optimization. The issue we are going to debate these days applies equally to either of those platforms in addition to any different net advertising you undertake.

The most important mistake most businesses build with selling is keyword perspective. Keyword perspective refers to the point of read one has when developing keywords for any kind of Internet marketing. There are primarily 2 perspectives, but every only works with one audience. If you get them crossed up, you’re in for a nightmare.

The industry perspective is usually the area where I see the largest problems. Industry perspective refers to using industry terminology to develop keywords instead of using terms your prospects actually use. As an example, a mortgage professional would possibly read HELOC [home equity line of credit] as a keyword. Most prospects, however, don’t seem to be going to look for this acronym. Instead, they will rummage around for home equity line of credit or simply line of credit. When you are selling to the general public, do not use trade terms. Instead, use the terms your prospects apply to your services or products.

The other of the business perspective is found in the business-to- business field. If you’re providing services or products to businesses, than you’ll terribly well need to use business terms! If you sell medical equipment to hospitals, your prospects are going to be each sophisticated and using technical terms in their searches. They will look for medial collateral ligament isolation braces rather than knee brace. In the business-to-business scenario, use of laymens terms for keywords my kill your marketing set up before it gets off the ground.

No matter your business, choosing keywords is all concerning knowing your audience. Specialize in terms your prospects actually use and you will have a smart starting point for your selling plan.

Technorati Tags: business, ecommerce, internet business, internet marketing, Keyword, online business, online marketing, ppc

Is Your Tracking Url Costing You Sales?

jayhenry — Wed, 23 Dec 2009 18:53:06 +0000

Did you recognize that your tracking url could be costing you sales?

It’s true! Repeatedly experienced marketers have learned that employing a tracking link lowers the press through rate of any ad. If you’re thinking that concerning it this will build sense. How typically do you click through on a link that reads like a line of gibberish?

Initial and foremost, the web is concerning trust. If you are doing not supply a link that at least seems “trustworthy” then several folks are not going to click. And raise yourself the exhausting question ? Does a link stuffed with an odd sequence of letters and numbers seem trustworthy to you?

Another drawback to using a tracking url is that ezine ads often have a terribly long life — typically much longer than that of any tracking url or program. You do not wish to lose out on the potential of an extended-term link or future visitors as a result of of your tracking url.

If you are ready to use your main web web site address or a subpage then it simply seems so much a lot of trustworthy. And you’re more possible to catch people in the longer term who lost your original ad however NOW want to go to your site. They can never bear in mind a complicated tracking url but may remember BoatsRus.com etc.

Irrespective of how a lot of you want to be able to market your internet site directly there’s still that tough question of being able to track click throughs. Well there’s truly a easy (and free) way to try and do both.

You produce a redirect page.

This manner you can promote your main url and have a unique page to track clicks. In fact, you’ll be able to even name your page one thing to create it even additional clickworthy, like boatsrus.com/classicboats.php .

You’ll produce unique landing pages for any number of advertisements but this might be time consuming. It’s way easier to code that page with a redirect script that hundreds no matter sales landing page you choose.

Currently you’ll track your clicks without worrying concerning losing customers thanks to unfriendly tracking urls. You will continually have full management over the url so you’ll be able to change the redirect destination at any time and if you ever choose to take it down the visitor will still land on your site. It is the proper tracking system! It also works nice for affiliate links.

Technorati Tags: business, ecommerce, internet business, internet marketing, online business, online marketing

Invention Marketing and Licensing for the Inventor

jayhenry — Wed, 23 Dec 2009 18:52:55 +0000

There are many but forthright organizations that allegedly facilitate people sell their inventions to industry. In all my years of operating as a patent lawyer, I’ve got never come back across a single person who ever used one of those organizations to effectively market or sell their invention. But, I have met several who successfully marketed their inventions themselves.

Before you are taking any steps to promote your invention, you ought to take some preliminary steps.

Preliminary Patent Search – A preliminary patent search is generally a sensible first step. A preliminary search of varied patent offices will be conducted for a cheap fee (simply contact a patent agent/lawyer), and it is even potential to conduct one free (see the US patent office at http://www.uspto.gov/)

Patent Application – Dont publically disclose your invention till when a patent application is filed. Publically disclosing the invention before filing a patent application will doubtless ruin the chances of ever being granted a legitimate patent. In fact, several Companies will not even talk to you until you have filed a patent application.

Prepare a Formal Data Package – You should prepare an informative and concise data package describing you, your invention and the potential market your invention reaches. The package ought to embody color pictures of the invention, and a 1 page government summary.

Prototype – It’s a lot easier to sell a product if potential patrons can see, bit and feel the product. Building a working prototype is often a key step in selling your invention. After all, some product are troublesome to prototype, in which case a non-operating mock-up may should do. In any event, produce the most professional prototype or mock-up you can.

Get Financing – Building prototypes and filing patent applications require funds. Finding that initial start up funding is often difficult; however, there are two versed strategies, particularly partnerships and incorporations. A signed partnership agreement is one way for a few people to pool their monetary resources into a project. If many investors are concerned, then an incorporated company could be a higher method. Essentially, the company takes ownership of the invention and also the investors contribute cash to the corporate in exchange for shares. The number and price of the shares can be tailored to suit the particular desires of the project.

Currently that we have a tendency to have addressed a number of the preliminary problems, let us look at the mechanics of selling your invention to a company. The particular steps in the process are as follows:

1. Compiling a List of Potential Consumers – Finding a corporation that’s willing to shop for the invention is the foremost challenging half of the process. It begins by generating an inventory of companies that will be interested in the invention. You’ll be able to use a business directory to generate that list. Business directories list companies by the product they manufacture (or services they supply) and embody basic info concerning these companies such as their address, phone and fax range, and the name of the president (CEO or owner). Suitable business directories could be found in the business section of the local reference library.

2. Contacting Potential Consumers – Your list of potential patrons might embody literally lots of companies. You just call up every company on the list and ask them if they might be fascinated by receiving a solicitation for a replacement invention. Then get the contact data concerning who in the corporate to send your data to.

3. Presenting the Invention to Prospects – When you have got thinned out your list, the next step is to submit your info to each of the businesses on the list. This may involve calling the individuals identified to be the contact for brand new product ideas and telling them that you’re sending them an data package concerning your product. Your package ought to include a cover letter and a one page synopsis of your product (including a picture). The data should be clear, concise and it must seem as professional as possible. Dont attempt to overwhelm the recipient – you want to impress them, not burden them.

4. Follow Up – Don’t expect the prospect to return to a quick call regarding the invention. It might take an occasion many months (even a year or more) to create up his/her mind on a project. You have to be patient. It’s vital to periodically follow up with the corporate but don’t pester the prospect. Remember, the individuals considering your invention are probably quite busy with several other comes – annoying them could do little to speed the project up and could cause them to drop the project altogether.

5. Negotiations – If you find an organization that is interested in selecting up the project, then be prepared to negotiate the terms of the sale. The key here is to be reasonable. From my expertise, nothing kills off a possible licencing deal faster than an unreasonable inventor. Realistically, the foremost you are doubtless to urge could be a smart come on your investment. Posing for a smaller signing fee along with a modest royalty is way a lot of doubtless to get a signed agreement than holding out for a big payoff.

6. Royalty Quantity – I am usually asked the query how much will I sell my invention for. I dont recognize the answer; but, here are a few rules which will help you work out a cheap royalty rate. First of all, strive to barter a royalty that is diminished in to 2 parts, an initial signing payment and an annual royalty payment. The initial payment ought to cowl most of your prices of the project. The annual royalties ought to represent an quantity that is sufficient to represent a good come on your investment while not being a burden on the manufacturer. The final rule is to ask for a tiny proportion (one% to 5%) of the web sales of the product. It’s also attainable, and in some cases advisable, to fix the annual royalty payment to an easily calculated quantity (e.g. $1.00 per unit sold).

Selling your invention to a manufacturer is potential but it’s not easy. How successful are you possible to be? From my expertise, individual inventors are so much a lot of doubtless to successfully sell their invention by themselves then by inquiring some invention promotion organization. Like every business, the chances of success are a operate of your determination, knowledge and willingness to take risks.

Technorati Tags: business, ecommerce, internet business, internet marketing, online business, online marketing

Making Money With Squidoo – 3

jayhenry — Mon, 21 Dec 2009 03:58:22 +0000

Thousands of marketers have realized the incredible profit-generating advantages of Squidoo. The time to make the most this comparatively new Internet 2.zero selling opportunity is definitely now. As Squidoo’s popularity continues to grow, the supply of niche keyword lens titles can diminish. As of this writing, there are still highly profitable niche keywords obtainable to use as niche lens titles.

If your desire is to create a profit along with your Squidoo lenses, there are plenty of important steps you would like to implement to ensure success.

1. Perform serious keyword research for your lens. This should be your first step. The keywords in the title of your Squidoo lens are simply as important because the title of any website. Use a good keyword tool like Overture or perhaps Smart Keywords to look for keywords that are searched between 2000 and 50,000 times per month. Although Squidoo is doing quite well in the search engines, I wouldn’t be over-zealous and use keywords that are looked for over 50,000 times per month. Squidoo permits you to submit up to twenty tags, so you ought to use all 20 tags and be sure to use 3-four keyword phrases to create up every keyword. They appear to figure higher with Squidoo.

2. Give useful content on your Squidoo lenses like articles and merchandise reviews. This will increase your lenses’ popularity with consumers and with the search engines. Also, dont flood your lens with heaps of affiliate links as this might be viewed as spamming by the Squidoo workers and might get your lens deleted. One to a few affiliate links is plenty. You’ll conjointly would like to use a minimum of 3 further modules. I suggest using the Ebay, Amazon and RSS modules. RSS feeds can offer recent content to your lens which is usually appealing to the search engines. Be positive the RSS feed you employ is relative and updated often.

3. Find quality incoming links to your Squidoo lens. This is often very necessary to your rankings within the search engines. The sites which link to your Squidoo lens ought to have a page rank of four or higher. Incoming links that employment well with Squidoo are social bookmarking sites, classified ad sites like Craigslist and social networking sites like YouTube and MySpace. Be positive to follow these websites’ guidelines. It is also a sensible plan to place a link to your Squidoo website on your blog.

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Making Money Online When The Prospect Names His Own Price

jayhenry — Mon, 21 Dec 2009 03:58:16 +0000

Im a noticeable man when it comes to making money on-line; I just do what I do and attempt to create an honest buck wherever I can while not upsetting anyone.

Now and once more though fate steps in and sends you an occasion where you have to work out for yourself where he or she is coming from and where of course they assume theyre heading.

I got one such prospect some weeks ago in the shape of Rocco, a mild large from Brooklyn.

How do I understand Rocco may be a large?

He emailed a image of himself towering over his important other and a few friends.

How do I grasp hes gentle?

Browse on

Rocco emailed me expressing interest in 3 of my merchandise however he didnt need them in digital format (which would have value him $107 in total) he wished exhausting copy.

I prompt CD formatting.

He got here to me saying, No, I dont want CDs, I want exhausting copy. Ill pay a grand

So currently I assumed, loony tunes, however I emailed Rocco back intimating that if he deposited $two hundred in my PayPal account Id provide him what he needed; exhausting copy on all three products

I reckoned I would hear no more however the following morning on checking my PayPal account I discovered to my astonishment that one thousand bucks had been deposited.

I cant take this mans cash I protested and I told him so.

Rocco came to me within the hour.

His brusque message read, I said a grand, I meant a grand, therefore take a grand.

Thus I took Roccos grand.

Wouldnt you?

I mean who needs to be emailed to death

The moral:

Never assume you recognize higher than prospects or what they are prepared to pay and why. Perhaps Rocco includes a sight drawback beyond my ken or maybe he finds it tough to read from a laptop screen. I can never know for sure but this I do know. Rocco is delighted with the arduous copy he craved.

He told me so in nonetheless another email.

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Choosing One Internet Opportunity – The 4 Essential Criteria

jayhenry — Fri, 18 Dec 2009 21:50:15 +0000

Everyone dreams of the proper business, one where you simply sit back and collect cheques for doing nothing. Some unscrupulous Net businesses would have you believe that this is often possible. It is not attainable, and it never was.

The Web marketplace is turning into more crowded each day. There are soon visiting be more Internet selling firms than there are punters. Most Internet marketing consists of selling Internet selling opportunities. The punter has seen it all before. The only folks who fall for this ploy are total novices who still believe in fairies and treasure at the top of the rainbow.

What should you seek for in an exceedingly genuine Internet marketing or home business opportunity?

1. A tangible product that is totally unrelated to selling Web marketing opportunities.

2. An affiliate scheme that gives you your own website.

3. A recognition by the supplier that you must spend some money promoting your affiliate link.

4. No up-front fee

Lets contemplate these points individually:

1. Tangible merchandise will be as numerous as selling Self-Improvement courses and Personal Wedding Sites, but there must be one, otherwise you’re simply putting all your hopes into a Multi-Level Marketing scheme that’s doomed to fail.

2. Affiliate schemes pay you a proportion of the worth paid by the customer. Affiliate schmemes can make money, but ninety seven out of every a hundred affiliates never build a cent as a result of they fail to recognise the requirement to promote their affiliate link. You only earn cash from folks who get by following your affiliate link.

3. Several affiliate schemes grow by providing a free web site and going along with theoptimistic idea that all websites are found by search engines and that every one will create money. Search engines solely realize sites that have links pointing to them. If a hunt engine finds 2,000 identical sites, it solely displays one, and that doesn’t offer you plenty of likelihood to sell anything.

4. All information is accessible at no cost on the Internet. An extraordinarily tiny number of people have anything worthwhile to say that is not freely available. Those that do charge thousands of greenbacks for it, not $39.97. You’re paying for promotion of the product, why should you procure the chance to pay your money on advertising.

Another tip:

Beware Data Overload. Research, choose one scheme and stick with it until it is earning cash and no longer requires time spending on it. Only then ought to you be a part of a new affiliate scheme. All schemes can create cash if they are properly promoted. Avoid changing horses in the center of the race. Avoid the temptation offered by in the weeks giving from some guru, who claims that his product giving can amendment the face of the Internet over the subsequent three months, but that you must be a part of immediately, or miss the benefits.

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Can You Really Generate Internet Wealth Without A Website?

jayhenry — Fri, 18 Dec 2009 21:50:12 +0000

The words out that its potential to create a good income from the internet while not even owning a website.

Its an appealing proposition, but is it too good to be true? I used to suppose so. But now I recognize differently…

Have you noticed the ads down the right side of the Google search results screen? Those very little squares of text are changing the face of the internet. They are changing the manner we tend to use it, and the manner we can earn from it.

These are Pay per Click ads. When you click on them, the owner of the ad pays. Sometimes one thing between a cent and a few dollars.

Welcome to the Wealthy World of AdWords

The clean facts: If you have got a sensible product to sell, and apprehend how to write down an eye catching ad, you’ll be able to create money on the web while not a website.

The tough reality: You’ll run up a large bill and sell nothing if you dont understand what youre doing.

The key: Finding the correct product, and getting that ad to work while not costing you a fortune in costly clicks that dont result in sales – that is the key to success.

The AdWords Academy

Google runs an on-line training college for adwords that takes you step-by-step through the method of how to set up a poster and acquire it running. Its a sensible manner of learning the basics… But if you’re serious concerning earning cash and saving time by stepping spherical a huge and costly learning curve, you could do with consulting the experts.

One such skilled is Wade Winger, author of the Google Profits ebook. Following his recommendation I have a campaign up and running and getting clicks for simply pennies a day.

The Google Proftis ebook provides glorious step-by-step steerage on the 2 sides of the Google money creating coin.

The two-step Google Profit Process

1. find a good product to sell

In this case – ebooks that pay affiliate commissions. There are actually one,000s out there and they often pay around 50% of the full selling value to affiliates. Wades recommended supply and system is Clickbank and I trust him.

Google Profits takes you step-by-step, with screenshots, through the method of putting in place a ClickBank account and selecting products to sell.

2. create Google ads work for you

Most people get nervous when it involves committing to a obtained ad service that we tend to barely understand. Google Profits is that the highway code of the AdWords system. Once you recognize the rules of the road everything becomes less daunting and additional doable.

The Google Profits ebook even gives operating examples to follow, and tells you ways to tweak your ads to induce you a lot of clicks for fewer money.

Id like to hint at Wades secret formula that produces sure you get results while not having to fret regarding running costly check campaigns – but Id in all probability have a law suit on my hands!

Instead Im inviting you over to find out more concerning Google Profits on our Health & Wealth ebooks site.

Happy profiteering!

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Can I Be A Success Online? Part 1

jayhenry — Fri, 18 Dec 2009 21:50:08 +0000

Thus you wish to form your cash online now huh? Great. There are lots of ways in which to try to to it. AutoSurfs, MLMs, type-filling/surveys, Affiliate Marketing, HYIP’s and the great recent fashioned manner: Your own product on your own website.

I will explore each of these ways in which within the course of this series. Therefore if they sound like gobledy gook to you currently, worry not. Its estimated that every day over 250,000 individuals build the choice to start earning cash at home on the Internet. That’s a heap of individuals who do not have a clue what these terms mean either. Everyone’s got to start somewhere.

For most folks, a cheap plan when choosing an online business, is to name their favorite search engine (if they’ve even got one nevertheless) and kind the words earn a living from home. The amount of websites that come up when you enter such a term on Google alone is 1.9 Billion. Compare this with realize a job (425 million) or new career (458 million) and you get an idea of where Net Marketers are directing their efforts.

OK. So the great news is, if there’s lots of provide you’ve got got lots of choice. But how does one go regarding selecting the one thats best for you? How do you recognize which one of these 1.9 billion make money working from home ideas gives you the most effective chance of success? Lets face it, you’ll live until you’re 5 hundred and you continue to would not have scan them all.

And maybe you’ve got got your own plan, maybe you have used The Web enough to have identified a distinct segment area, a business idea you want to exploit. Either means, you’re entering new waters and its best to be prepared. Even if you’re convinced by your own plan, it’s still adviseable to look at, and even be a part of, one or two of the work-from-home offerings thus you’ll be able to learn about the ways in that business will and cannot be done online.

There’s a strategy I teach which helps people decide on which method to turn, if indeed they must turn to any of them. It uses a simple set of queries, only five in every set, and so long as you are honest to your core, your answers will steer you in the right direction.

The first set is 4 quick queries that you must answer while not giving too much thought to. Just read them each and give the first answer that comes into your head – give your instinctive answer.

It is important to be instinctive because once you’ve began your online career, it will be your instinct that will direct you. Do not take time theorising concerning what you think the right or wrong answer should be, just give the true answer. That is the sole approach you may get a helpful result.

These four queries ought to be answered so as with a score between 1 (minimum) and five (most). No zeros. Write your answers down and keep them safe.

Here they’re:

1. How pc literate am I? (By no means – 1. Exceedingly 5)
2. How is my self-discipline? (Terrible – 1. Wonderful 5)
3. How positive is my outlook on life? (Miserable – 1. Excellent 5)
4. How much will I afford to fail? (I am unable to – 1. It really doesn’t matter 5)

In part II we tend to’ll analyse your results and move on to a higher stage within the process. Within the meantime, get pleasure from researching and see if you can get a sensible feel of what is out there.

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